The start of Awareness Art
Awareness Art 2020, The Netherlands
The reason behind Awareness Art
Awareness Art is an initiative of the Grow and Flourish Foundation. They started this initiative to bring art to as wide an audience as possible, to reach as many people as possible with the cultural enrichment that art has to offer. At the same time, Awareness Art aims to raise awareness among a broad audience about the relevant natural issues such as climate change, deforestation, biodiversity loss and pollution of our oceans.
The Blue Monday launch!
January 20th has been declared the most depressive day of the year. The third Monday of January. It’s cold, dark and wet. The good intentions have been given up and everyone is still broke from December.
On the most depressive day of the year, the Netherlands could use some fine art. And not just any art. But art that comes to live through light. That is what makes our sculptures extra special, they are animated in the dark hours of the day. This way the animals come to life; and their story comes out even better. In this way we turn Blue Monday into an artistic and conscious, but above all an ‘enlightened’ day.
After months of preparation, the time had finally come. Blue Monday, January 20th we launched the project in which we display the four big sculptures for a whole month in both The Hague, the political center of The Netherlands, and Utrecht Central Station, the actual center of The Netherlands, and is with 200.000 travelers per working day, the busiest train station of The Netherlands.
About the artist
The art of up-and-coming artist Tim Boin. Tim is an up-and-coming artist in the Netherlands. He was the exhibiting artist in the famous W Hotel in Miami during the most prominent modern art fair in existence, Art Basel. Tim had previously created sculptures for an exhibition of Quays Culture, in front of the BBC in Manchester. All four animals are threatened and therefore have a story to tell, they all represent one of the most pressing environmental issues we are dealing with these days. Floris Koumans felt that these sculptures and the problems they represent deserved an even bigger stage. A stage in the Netherlands. This was the beginning of Awareness Art, an initiative of the Grow and Flourish Foundation.