Our values
Rooted in purpose, driven by impact. Discover what defines us.
Grow & Flourish
At the heart of who we are lies the positive energy of Grow & Flourish. We feel deeply connected to our purpose and to the work we do. We embrace the natural rhythm of alternating growth and flourishing — cycles that not only drive our business forward, but also uplift our partners and employees.
Fair Partnership in Friendship
As a Dutch family business, we believe strong relationships are the key to long-term success. We live, think, and act based on our commitment to Fair Partnership in Friendship. Trust, transparency, and mutual respect are the foundation of everything we do — and of every successful, sustainable partnership we build.
Dare to Be Different
We don’t strive to be different just for the sake of it — we choose to be different to make a difference. We challenge the status quo, think smarter, and act boldly. Average doesn’t change the world. We push beyond it to create meaningful impact through innovation and courage.
Best of Both Worlds
True innovation only makes a difference if it’s sustainable. Our products deliver both: economic value and ecological benefit. That balance is what makes them viable — and valuable — for people, businesses, and the planet.
100% Belief in Our Products
We only bring innovations to the market when we’re completely convinced of their value. That means more than just regulatory approval — it means meeting our own high standards. We use our own products and proudly stand behind them. If it’s not good enough for our own families, it’s not good enough, period.
